Kvarner newsletter / no 15

Promotion
Invitation to visitors from Slovenia

The Kvarner County Tourism Office started a series of promotional activities before Easter inviting visitors from Slovenia to spend their Easter and summer holidays in some of Kvarner's destinations. Together with the Croatian National Tourist Board's representative office in Slovenia, the Kvarner Tourism Office conducted a series of promotional activities in Slovenia including press conferences, presentations and road shows, as well as advertising widely in the print and electronic media throughout Slovenia.

The promotion of Croatia in Slovenia included the presentation of Kvarner's tourism offer. Participants of the press conference could learn more about the festivals and events scheduled for this season, especially the 120th anniversary of tourism on the island of Rab. The promotion of the Kvarner County Tourism Office will also include road-show presentations in Ljubljana, Maribor (on the 23rd of May) and Celje.
Kvarner was last year visited by more than 300,000 guests from Slovenia with more than 1.6 million overnight stays, which makes Slovenia second largest market for Kvarner tourism. It is expected that this targeted campaign will further increase the interest in Kvarner as tourist destination.