Kvarner Family – a guarantee of additional quality
Kvarner's tourism professionals recently started a large project entitled "Kvarner Family", aimed at increasing the quality of private accommodation in this region and standardising its offer and recognisability. This new Kvarner brand will stand for the high quality of private apartments and holiday homes. The first quality labels have already been assigned…
Kvarner Family is the name of the project aimed at branding and labelling private apartments and holiday homes on Kvarner. The project, initiated by the County of Primorje-Gorski kotar, is carried out by the Kvarner County Tourism Office in collaboration with many local tourist boards.
Kvarner Family is a system of standards and criteria that should create a new basis for connecting private accommodation providers in the entire County of Primorje-Gorski kotar – that is, the Kvarner region. However, participation in this project is not mandatory – rather, the project is open to all private accommodation providers who want to use this quality label to improve the market position of their apartments, rooms, campsites or holiday homes.
Owners of private accommodation properties who want to take part in this project and improve their competitiveness on the tourist market will have to meet some basic criteria for this label, such as: well-tended gardens, interior furnishings, recognisability of the property, respect for tradition, regular guests, and homely atmosphere.
In addition to the many advantages of the Kvarner Family label, private renters who decide to participate in this project will have the opportunity benefit from a joint promotion, take part in additional educational programmes, and achieve a better market recognisability.